How Our Lead Generation Service Transformed Results for Message Plus After Apollo and LinkedIn Automation Failed

The Challenge: Poor Results from Popular Tools

Message Plus, a conversational messaging platform dedicated to WhatsApp business messaging, was struggling to generate meetings despite using multiple outbound tools and approaches.

"I was using two products before I started working with One Way," explained Ben, founder and CEO of Message Plus. "The first product was Apollo. The results were really mitigated - most of the emails we were sending were ending up in spam. So maybe per month we used to get two to three meetings, four meetings if lucky, running multiple campaigns across thousands of potential prospects."

Their experience with LinkedIn automation was even more disappointing:

• Zero meetings booked through LinkedIn outreach using Lemlist

• Extremely crowded B2B platform with little to no response

• Limited personalization options in Apollo

• Emails frequently flagged as spam despite following best practices

• Frustrating results despite significant time investment

"LinkedIn is just completely dead in terms of new business generation. When it comes to Apollo, it was basically purely based on luck. I just had to get lucky to have one customer fitting the criteria because the segmentation and personalization options on Apollo are really limited," Ben shared.

The Solution: Advanced Multi-Tool Approach with AI Enhancement

After being introduced to our service by a friend, Message Plus gained access to our sophisticated approach combining Clay, AI tools, and specialized databases for more precise targeting and personalization:

• Multi-platform approach beyond standard email and LinkedIn tools

• Advanced segmentation capabilities for precise targeting

• AI-enhanced personalization for more engaging messages

• Modern tech stack designed for 2025's outbound landscape

• Comprehensive strategy focused on reaching the right people at the right time with the right message

"You guys use AI, Clay, tables, various databases. You're like tech outbound, B2B outbound to the next level, and we see really good results," Ben noted.

The Results: 10x Response Rate and 3x Meeting Volume

After implementing our approach, Message Plus experienced dramatic improvements in their outbound performance:

• 5% response rate (10x improvement over previous 0.3-0.5%)

• 12 meetings booked in the first two weeks (3x more than monthly total)

• $230-250 cost per qualified enterprise meeting

• Positive ROI despite increased investment in outbound

• Consistent, predictable meeting generation

"After launching with One Way, within two weeks I had almost about 12 meetings booked in the first few weeks, which is three times more than I used to get in a month. That was amazing," Ben shared.

The results were so compelling that Message Plus increased their investment: "After the first month we were spending $2,000 a month and we increased our outbound capability - we doubled it up to spending now $3,000 a month for about 12 meetings. That's about an average spending of $230 to $250 per meeting, which is a really good cost knowing that we're a B2B SaaS product focused on enterprises."

The Difference: Modern Approach for Today's Outbound Landscape

What set our service apart was the recognition that today's outbound environment requires a more sophisticated approach than the tools that worked in previous years.

"If you spend $99 on Apollo and $99 on Lemlist and expect with $200 that you will leverage a $30K of monthly recurring revenue, unfortunately in 2025, it's not happening," Ben observed. "You need to be way smarter, and people are getting confused with that. Now you need to do way more in order to actually reach out to the right people at the right time with the right message, which are the three components of a quality outbound campaign."

This modern approach delivered not just more meetings, but more qualified meetings with enterprise prospects, creating a sustainable pipeline for Message Plus's growth.