How Our Lead Generation Service Helped Capos Partners Generate a $1.2M Opportunity in Just 3 Months

The Challenge: Early-Stage Company with Limited Outbound Experience

Capos Partners, a professional services company specializing in AI, data, and digital services, was still in its early stages having been in business for only about a year. As a growing company, they needed an effective lead generation strategy but lacked the expertise to execute it properly.

"Before working with you, it was mostly myself focused on growth," explained David Psaki, Managing Partner at Capos Partners. "I was just kind of exploring how email outbound marketing worked and dipping my toe in the water using Apollo end-to-end. I was very new to this."

With limited experience and resources, Capos Partners faced significant challenges:

• No established outbound marketing infrastructure

• Limited knowledge of targeting and campaign optimization

• No clear understanding of which tools would be most effective

• Constrained budget typical of an early-stage company

The Solution: Iterative Targeting and Campaign Optimization

Our lead generation service implemented a systematic approach that included:

• Developing and refining multiple ideal customer profiles (ICPs)

• Testing various messaging strategies tailored to different audience segments

• Implementing a suite of specialized tools for each stage of the outreach process

• Continuous iteration and optimization based on results

"There was a lot of work to figure out how to target the right ideal customer profile and how to put together the right campaign," David noted. "Kudos to your team for the iteration we had to do. I think it was like six or seven different types of campaigns targeting different customer profiles."

The Results: From Zero to 78 Leads in One Week

After approximately three months of working together and refining their approach, Capos Partners experienced a dramatic breakthrough in results:

• 78 qualified leads generated in a single week

• Peak volume of 10 leads in a single day

• A $1.2 million opportunity pipeline that "wouldn't have happened otherwise"

• So many leads they needed to temporarily pause campaigns to properly manage them

"In the last month or so, we kind of hit gold, so to speak," David shared. "We are in a big pursuit for an opportunity around $1.2 million. These things take a lot of time, but it's a conversation that we would not have had otherwise, so very pleased about that."

The Impact: Strategic Pausing to Manage Explosive Growth

The influx of leads was so substantial that Capos Partners made the strategic decision to temporarily pause their outbound campaigns to ensure they could properly serve their new prospects.

"We've actually gotten enough inbound traction that we're going to take a pause on this particular month to manage those inbound leads, which is pretty exciting," David explained. "We're a pretty young company and don't want to risk overloading ourselves and our brand and reputation."

For an early-stage company with limited resources, this represents the ideal outcome – a controlled yet significant influx of new business opportunities that can be properly nurtured without overwhelming their capacity.

The Difference: Expertise, Flexibility, and Partner-Focused Approach

What made our approach successful where Capos Partners' self-directed efforts had failed was our willingness to adapt to their specific needs as an early-stage company.

"Your team brought good leading tools across each little use case, and that was something that would have taken me a really long time to figure out," David noted. "We're a young company, we don't have a ton of cash, and we need to be frugal with our choices. Your guys' willingness to work with us on that is much appreciated."