OneAway vs Martal Group: Focused Strategy vs Full-Service Lead Gen

Martal Group positions itself as a full-service B2B sales outsourcing company. They don't just generate leads—they offer to manage your entire sales pipeline from prospecting to closing. But when you only need pipeline, paying for the whole kitchen is expensive.

Here's how Martal Group's full-service model compares to <oneaway>'s focused pipeline generation approach.

How Martal Group Works

Martal Group provides end-to-end sales outsourcing. That means lead research, outbound campaigns (email, phone, LinkedIn), appointment setting, and optionally even sales executives to close deals. They position themselves as an extension of your sales team—or a replacement for it entirely.

Their broad scope appeals to companies that don't have a sales function at all and need someone to build the whole thing from scratch.

How <oneaway> Works

<oneaway> is deliberately focused. We generate pipeline—qualified meetings with decision-makers who match your ICP and are showing buying signals. We don't try to be your entire sales department. Instead, we do one thing exceptionally well: fill your calendar with conversations that convert.

If you already have closers, you don't need a full sales outsourcing firm. You need a pipeline machine.

Key Differences

Full-Service vs. Focused

Martal Group does everything. <oneaway> does pipeline generation. If you already have closers on your team and just need more at-bats, you don't need (or want) to pay for full-service sales outsourcing. You need a specialist partner focused on top-of-funnel.

Technology Approach

Martal Group uses a mix of standard and proprietary tools. <oneaway> is built on a modern GTM engineering stack—Clay, AI agents, intent data, and custom automation. This gives us an edge in personalization and targeting precision that traditional agencies can't match.

Commitment and Flexibility

Martal Group typically requires 6+ month contracts, which makes sense given the scope of a full sales outsourcing engagement. <oneaway> offers month-to-month terms because pipeline generation should prove its value every month, not depend on long-term lock-in.

When Martal Group Makes More Sense

• You don't have a sales team and need to outsource the entire function
• You want one partner handling everything from prospecting to closing
• You need event-based lead generation or channel partner recruitment
• You have budget for enterprise-level sales outsourcing

When <oneaway> Is the Better Fit

• You have AEs or closers and just need more qualified pipeline
• You want a specialist partner, not a generalist agency
• You value modern AI-driven targeting over traditional outbound methods
• You prefer month-to-month flexibility over long-term contracts
• You want transparency into the technology powering your campaigns