OneAway vs SalesRoads: AI-Driven Targeting vs Traditional SDR Outsourcing

SalesRoads has been in the outsourced SDR game since 2007—nearly two decades. They know traditional outbound cold. But the outbound playbook has fundamentally changed since then, and companies choosing a partner in 2026 need to know what's different.

Here's how SalesRoads' traditional SDR model compares to <oneaway>'s AI-driven approach.

How SalesRoads Works

SalesRoads provides dedicated, US-based SDR reps who make cold calls, send emails, and run LinkedIn outreach on your behalf. Their model is phone-first—they believe in the power of live conversations and build their campaigns around phone outreach supplemented by email and social.

They've been around long enough to have a solid process, but their approach is fundamentally traditional: hire reps, train them on your product, and have them make calls.

A 2007 playbook in a 2026 market. The game has changed—has your outbound partner?

How <oneaway> Works

<oneaway> uses a fundamentally different playbook. Instead of hiring reps to dial phones, we build AI-powered pipeline systems that identify the right prospects using intent signals, enrich them with multi-source data through Clay, and craft personalized outreach that resonates because it's based on what prospects actually care about right now.

Key Differences

Phone-First vs. Signal-First

SalesRoads leads with cold calling. That works in certain industries (healthcare, manufacturing) where decision-makers answer phones. But for most B2B SaaS and tech buyers in 2026, the phone is the most ignored channel. <oneaway> leads with precision-targeted email and LinkedIn—channels where personalization drives results.

People vs. Technology

SalesRoads scales by hiring more reps. <oneaway> scales by leveraging better technology. This means lower cost per meeting and more consistent quality as volume increases.

Speed to Market

SalesRoads needs 2–4 weeks to recruit, train, and ramp SDRs for your account. <oneaway> launches in 1–2 weeks because our AI systems don't need training—they need data.

When SalesRoads Makes More Sense

• Your buyers respond well to cold calls (healthcare, manufacturing, local services)
• You need US-based SDRs making live phone conversations
• Phone outreach is a core part of your sales motion
• You want a proven, traditional approach with a long track record

When <oneaway> Is the Better Fit

• Your buyers are digital-first and prefer email/LinkedIn over phone calls
• You want data-driven targeting, not random dialing
• You need to launch fast and iterate quickly
• You value AI-driven personalization over scripted phone pitches
• You want month-to-month flexibility