Question 1

What's a "qualified meeting"?

Accepted Answer

A meeting that's booked on your calendar, with a prospect who matches your approved ICP, and who actually shows up. All three have to be true. No-shows and off-ICP attendees don't count.

Question 2

What's the minimum commitment?

Accepted Answer

One 60-day cycle. You can renew, change tier, or walk away at the end of the cycle — no annual contract.

Question 3

Do you guarantee meetings, or just outreach?

Accepted Answer

We guarantee the outreach: every lead in your tier gets contacted within 60 days. Meeting outcomes depend on your offer, your ICP, and your market — three things we don't control. The guarantee is on what we run, not what your prospects do.

Question 4

How do you decide which leads get email vs. LinkedIn?

Accepted Answer

We check the MX records on every account when we build your lead list. Leads on Google Workspace get email. Leads on Outlook — where cold email deliverability is much harder — get LinkedIn outreach instead. The routing is per-lead, not per-campaign.

Question 5

What does "% of TAM" mean in practice?

Accepted Answer

It's the share of your reachable buyers we contact in 60 days. We work with you to define your TAM by filters — title, industry, geography, company stage — and your tier decides how much of that total we run through.

Question 6

Can I change tiers mid-cycle?

Accepted Answer

No. Tier locks for the full 60 days so the lead pool and campaign schedule stay stable. You can change tier (up or down) at the start of the next cycle.

Question 7

What if I don't have a defined ICP?

Accepted Answer

We help you build one. ICP definition is part of week-one onboarding — a working session with our team to lock the filters, titles, and geographies your outbound will target.

Outbound Research

We Analyzed 1,533,399 Cold Emails. Here's What Actually Gets a Reply in 2026.