Besolo
How Besolo reached hundreds of thousands of solopreneurs at scale
2.3%
Reply Rate
2x
1 lead per 175 contacted
60
opportunities
"The Customers We've Landed With You Are Critical For Our Business"
Mark Jackson
CEO, Besolo
Besolo is an all-in-one platform for freelancers, solopreneurs, and consultants that handles the back-office headaches of running a solo business—LLC/S Corp formation, taxes, compliance, accounting, invoicing, and benefits access
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Besolo partnered with <oneaway> to fill their sales calendar. We handled everything — finding the right prospects, writing the messages, and booking meetings that led to real conversations.
Manual LinkedIn outreach with basic Clay usage, wasting time searching for self-employed prospects one by one.
Fully automated outreach across email and LinkedIn to hundreds of thousands of targeted solopreneurs, achieving 1 lead per 175 contacts (2x better than industry average).
The Challenge
Besolo was stuck doing manual LinkedIn outreach with basic Clay usage, wasting time searching for self-employed prospects one by one. They needed a way to reach their exact target audience — solopreneurs — at massive scale.
"It was just so cool to be able to, as a smaller venture-backed startup, reach out to hundreds of thousands of people at once who fit our exact profile."
Mark Jackson
CEO, Besolo
Key Challenges:
- Manual LinkedIn outreach consuming valuable time
- Basic Clay usage with limited automation
- Wasting time searching for self-employed prospects one by one
- Difficulty reaching their exact target audience at scale
The Solution
<oneaway> transformed Besolo's manual outreach into a fully automated pipeline generation machine across email and LinkedIn.
Automated Prospecting
Built systems to identify and reach solopreneurs at scale
Email + LinkedIn Coordination
Synchronized outreach across both channels for maximum impact
Targeted List Building
Identified exact customer profiles matching Besolo's ICP
Scalable Infrastructure
Enabled reaching hundreds of thousands of prospects automatically
The Results
Besolo went from manual one-by-one prospecting to reaching hundreds of thousands of targeted solopreneurs, with lead conversion 2x better than industry average.
2.3%
Reply Rate
2x
1 lead per 175 contacted
60
opportunities
Impact Highlights:
- 2.3% reply rate achieved across campaigns
- 1 lead per 175 contacts — 2x better than the industry average of 1:300-350
- 60 opportunities generated
- 24.6K total emails sent at scale
"The Customers We've Landed With You Are Critical For Our Business"
Mark Jackson
CEO, Besolo
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raised in funding
Kea
"It's quite remarkable what they've been able to achieve for us. Everything ranging from the copy of these outreaches to setting up our email infrastructure."
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$40K
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Messageplus
"You Took Me From 0.83% To 5% Conversion Rate"
5%
response rate (10x improvement)
Prosperly
"You Helped Us Book 20 Demos And Added 9 Customers"
9
new customers in 1 month
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