Besolo
How Besolo reached hundreds of thousands of solopreneurs at scale
2.3%
Reply Rate
2x
1 lead per 175 contacted
60
opportunities
"The Customers We've Landed With You Are Critical For Our Business"
Mark Jackson
CEO, Besolo
Besolo is an all-in-one platform for freelancers, solopreneurs, and consultants that handles the back-office headaches of running a solo business—LLC/S Corp formation, taxes, compliance, accounting, invoicing, and benefits access
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Besolo partnered with <oneaway> to transform their outbound sales motion. Through a coordinated multi-channel approach combining email, LinkedIn, and targeted calling, we helped them build predictable pipeline and accelerate growth.
Manual LinkedIn outreach with basic Clay usage, wasting time searching for self-employed prospects one by one.
Fully automated outreach across email and LinkedIn to hundreds of thousands of targeted solopreneurs, achieving 1 lead per 175 contacts (2x better than industry average).
The Challenge
Before working with <oneaway>, Besolo faced the common challenge of scaling their outbound sales motion. They needed a partner who could help them build predictable pipeline without the overhead of building an internal SDR team.
"We knew we had a great product, but we didn't have the bandwidth to prospect at scale. That's where <oneaway> came in."
Mark Jackson
CEO, Besolo
Key Challenges:
- Limited internal resources for prospecting and outreach
- Need to quickly validate product-market fit through customer conversations
- Pressure to demonstrate traction and growth
The Solution
<oneaway> implemented a comprehensive multi-channel outreach strategy tailored specifically to Besolo's ideal customer profile and market positioning.
Targeted List Building
Identified ideal customer profiles and built highly targeted prospect lists
Personalized Email Sequences
Crafted messaging that resonated with each prospect's specific pain points
LinkedIn Engagement
Coordinated social selling to warm up prospects before email outreach
Meeting Booking
Handled all scheduling and qualification to deliver sales-ready opportunities
"The multi-channel approach was key. Prospects were already warm by the time they received our emails because they'd seen us on LinkedIn first."
Mark Jackson
CEO, Besolo
The Results
The partnership with <oneaway> delivered measurable results that exceeded Besolo's expectations.
2.3%
Reply Rate
2x
1 lead per 175 contacted
60
opportunities
Impact Highlights:
- Established a repeatable, scalable outbound playbook
- Achieved response rates significantly above industry average
- Generated predictable pipeline for sustainable growth
"The Customers We've Landed With You Are Critical For Our Business"
Mark Jackson
CEO, Besolo
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Fullenrich
"<oneaway> helped us scale our outbound motion from 0 to generating over 100 qualified opportunities."
$2M
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Hospitable
"The pipeline quality exceeded our expectations. Every lead was warm and ready to talk."
85%
lead quality score
Kea
"It's quite remarkable what they've been able to achieve for us. Everything ranging from the copy of these outreaches to setting up our email infrastructure."
5%
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Stack Integrated
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3.7%
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Creme Digital
"Xavier and Balsha treat you like friends and family. They really want to make sure things work out, and if they don't, they have no problem just saying, 'No worries, here's the money back.' It's a genuine way of doing business that should be more common."
$40K
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Messageplus
"You Took Me From 0.83% To 5% Conversion Rate"
5%
response rate (10x improvement)
Fullenrich
"<oneaway> helped us scale our outbound motion from 0 to generating over 100 qualified opportunities."
$2M
raised in funding
Hospitable
"The pipeline quality exceeded our expectations. Every lead was warm and ready to talk."
85%
lead quality score
Kea
"It's quite remarkable what they've been able to achieve for us. Everything ranging from the copy of these outreaches to setting up our email infrastructure."
5%
reply rate
Stack Integrated
"If You Guys Can't Figure It Out, No One Can"
3.7%
Reply Rate
Creme Digital
"Xavier and Balsha treat you like friends and family. They really want to make sure things work out, and if they don't, they have no problem just saying, 'No worries, here's the money back.' It's a genuine way of doing business that should be more common."
$40K
deal closed
Messageplus
"You Took Me From 0.83% To 5% Conversion Rate"
5%
response rate (10x improvement)
Ready to scale your pipeline?
Join companies like Besolo who have transformed their outbound motion with <oneaway>.
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