Messageplus
How Messageplus 10x'd their response rate from 0.5% to 5%
5%
response rate (10x improvement)
$230
cost per qualified lead
128
opportunities
"You Took Me From 0.83% To 5% Conversion Rate"
Benoit Dureisseix
CEO, Messageplus
Messageplus is a conversational messaging platform dedicated to WhatsApp business messaging, helping enterprises communicate with customers at scale.
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Messageplus partnered with <oneaway> to fill their sales calendar. We handled everything — finding the right prospects, writing the messages, and booking meetings that led to real conversations.
3-4 meetings per month using Apollo and zero results from LinkedIn automation, with most emails landing in spam.
12 meetings in just two weeks (3x monthly results in half the time) with 5% response rate (10x previous rate of 0.3-0.5%).
The Challenge
Messageplus was using Apollo and Lemlist, spending $200/month on tools that weren't delivering. Apollo emails landed in spam. LinkedIn automation through Lemlist produced zero meetings. At best, they booked 3-4 meetings per month — if lucky.
"LinkedIn is just completely dead in terms of new business generation. When it comes to Apollo, it was basically purely based on luck."
Benoit Dureisseix
CEO, Messageplus
Key Challenges:
- Most emails sent via Apollo ending up in spam
- Zero meetings booked through LinkedIn outreach using Lemlist
- Only 3-4 meetings per month at best, running multiple campaigns
- Limited personalization options leading to generic outreach
- Frustrating results despite significant time investment
The Solution
Messageplus gained access to a sophisticated approach combining Clay, AI tools, and specialized databases — a modern tech stack designed for 2025's outbound landscape.
Modern Tech Stack
Clay, AI tools, and specialized databases replacing outdated Apollo/Lemlist setup
Advanced Segmentation
Precise targeting capabilities far beyond Apollo's limited options
AI-Enhanced Personalization
Every message tailored to the prospect, not spray-and-pray
Multi-Platform Approach
Reaching the right people at the right time with the right message
"You guys use AI, Clay, tables, various databases. You're like tech outbound, B2B outbound to the next level, and we see really good results."
Benoit Dureisseix
CEO, Messageplus
The Results
After launching with <oneaway>, Messageplus saw 12 meetings booked in the first two weeks — 3x more than they used to get in an entire month. The response rate jumped from 0.3-0.5% to 5%.
5%
response rate (10x improvement)
$230
cost per qualified lead
128
opportunities
Impact Highlights:
- 5% response rate — 10x improvement over previous 0.3-0.5%
- 12 meetings booked in the first two weeks (3x monthly total)
- $230-250 cost per qualified enterprise meeting
- Doubled investment after first month due to results
"You Took Me From 0.83% To 5% Conversion Rate"
Benoit Dureisseix
CEO, Messageplus
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Fullenrich
"<oneaway> helped us scale our outbound motion from 0 to generating over 100 qualified opportunities."
$2M
raised in funding
Besolo
"The Customers We've Landed With You Are Critical For Our Business"
2.3%
Reply Rate
Kea
"It's quite remarkable what they've been able to achieve for us. Everything ranging from the copy of these outreaches to setting up our email infrastructure."
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Stack Integrated
"If You Guys Can't Figure It Out, No One Can"
3.7%
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Creme Digital
"Xavier and Balsha treat you like friends and family. They really want to make sure things work out, and if they don't, they have no problem just saying, 'No worries, here's the money back.' It's a genuine way of doing business that should be more common."
$40K
deal closed
Prosperly
"You Helped Us Book 20 Demos And Added 9 Customers"
9
new customers in 1 month
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