Messageplus
How Messageplus 10x'd their response rate from 0.5% to 5%
5%
response rate (10x improvement)
$230
cost per qualified lead
128
opportunities
"You Took Me From 0.83% To 5% Conversion Rate"
Benoit Dureisseix
CEO, Messageplus
Messageplus is a conversational messaging platform dedicated to WhatsApp business messaging, helping enterprises communicate with customers at scale.
Visit websiteSaaS
Messageplus partnered with <oneaway> to transform their outbound sales motion. Through a coordinated multi-channel approach combining email, LinkedIn, and targeted calling, we helped them build predictable pipeline and accelerate growth.
3-4 meetings per month using Apollo and zero results from LinkedIn automation, with most emails landing in spam.
12 meetings in just two weeks (3x monthly results in half the time) with 5% response rate (10x previous rate of 0.3-0.5%).
The Challenge
Before working with <oneaway>, Messageplus faced the common challenge of scaling their outbound sales motion. They needed a partner who could help them build predictable pipeline without the overhead of building an internal SDR team.
"We knew we had a great product, but we didn't have the bandwidth to prospect at scale. That's where <oneaway> came in."
Benoit Dureisseix
CEO, Messageplus
Key Challenges:
- Limited internal resources for prospecting and outreach
- Need to quickly validate product-market fit through customer conversations
- Pressure to demonstrate traction and growth
The Solution
<oneaway> implemented a comprehensive multi-channel outreach strategy tailored specifically to Messageplus's ideal customer profile and market positioning.
Targeted List Building
Identified ideal customer profiles and built highly targeted prospect lists
Personalized Email Sequences
Crafted messaging that resonated with each prospect's specific pain points
LinkedIn Engagement
Coordinated social selling to warm up prospects before email outreach
Meeting Booking
Handled all scheduling and qualification to deliver sales-ready opportunities
"The multi-channel approach was key. Prospects were already warm by the time they received our emails because they'd seen us on LinkedIn first."
Benoit Dureisseix
CEO, Messageplus
The Results
The partnership with <oneaway> delivered measurable results that exceeded Messageplus's expectations.
5%
response rate (10x improvement)
$230
cost per qualified lead
128
opportunities
Impact Highlights:
- Established a repeatable, scalable outbound playbook
- Achieved response rates significantly above industry average
- Generated predictable pipeline for sustainable growth
"You Took Me From 0.83% To 5% Conversion Rate"
Benoit Dureisseix
CEO, Messageplus
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Fullenrich
"<oneaway> helped us scale our outbound motion from 0 to generating over 100 qualified opportunities."
$2M
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Besolo
"The Customers We've Landed With You Are Critical For Our Business"
2.3%
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"The pipeline quality exceeded our expectations. Every lead was warm and ready to talk."
85%
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Kea
"It's quite remarkable what they've been able to achieve for us. Everything ranging from the copy of these outreaches to setting up our email infrastructure."
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Creme Digital
"Xavier and Balsha treat you like friends and family. They really want to make sure things work out, and if they don't, they have no problem just saying, 'No worries, here's the money back.' It's a genuine way of doing business that should be more common."
$40K
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Fullenrich
"<oneaway> helped us scale our outbound motion from 0 to generating over 100 qualified opportunities."
$2M
raised in funding
Besolo
"The Customers We've Landed With You Are Critical For Our Business"
2.3%
Reply Rate
Hospitable
"The pipeline quality exceeded our expectations. Every lead was warm and ready to talk."
85%
lead quality score
Kea
"It's quite remarkable what they've been able to achieve for us. Everything ranging from the copy of these outreaches to setting up our email infrastructure."
5%
reply rate
Stack Integrated
"If You Guys Can't Figure It Out, No One Can"
3.7%
Reply Rate
Creme Digital
"Xavier and Balsha treat you like friends and family. They really want to make sure things work out, and if they don't, they have no problem just saying, 'No worries, here's the money back.' It's a genuine way of doing business that should be more common."
$40K
deal closed
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