Kea

How Kea pivoted to SMB and now attributes 95% of business to cold outreach

reply rate

95%

business attribution

SMB

pivot executed

At a glance

"It's quite remarkable what they've been able to achieve for us. Everything ranging from the copy of these outreaches to setting up our email infrastructure."

Joel Foster

Senior Technical Product Manager

Company

Kea is a voice AI company that helps restaurants automate phone orders and reduce labor costs.

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Industry

Restaurant Technology

Kea partnered with <oneaway> to transform their outbound sales motion. Through a coordinated multi-channel approach combining email, LinkedIn, and targeted calling, we helped them build predictable pipeline and accelerate growth.

Before

Zero in-house cold email experience. Entire go-to-market motion needed to change overnight after pivoting from mid-market to small business focus.

After

5% cold email reply rates in a market where restaurant owners barely have time to read emails. 95% of all current business attributed to SMB cold outreach campaigns.

Use case01

The Challenge

Before working with <oneaway>, Kea faced the common challenge of scaling their outbound sales motion. They needed a partner who could help them build predictable pipeline without the overhead of building an internal SDR team.

"We knew we had a great product, but we didn't have the bandwidth to prospect at scale. That's where <oneaway> came in."

Joel Foster

Senior Technical Product Manager

Key Challenges:

Limited internal resources for prospecting and outreach
Need to quickly validate product-market fit through customer conversations
Pressure to demonstrate traction and growth

Use case02

The Solution

<oneaway> implemented a comprehensive multi-channel outreach strategy tailored specifically to Kea's ideal customer profile and market positioning.

Targeted List Building

Identified ideal customer profiles and built highly targeted prospect lists

Personalized Email Sequences

Crafted messaging that resonated with each prospect's specific pain points

LinkedIn Engagement

Coordinated social selling to warm up prospects before email outreach

Meeting Booking

Handled all scheduling and qualification to deliver sales-ready opportunities

"The multi-channel approach was key. Prospects were already warm by the time they received our emails because they'd seen us on LinkedIn first."

Joel Foster

Senior Technical Product Manager

Impact

The Results

The partnership with <oneaway> delivered measurable results that exceeded Kea's expectations.

reply rate

95%

business attribution

SMB

pivot executed

Impact Highlights:

Established a repeatable, scalable outbound playbook
Achieved response rates significantly above industry average
Generated predictable pipeline for sustainable growth

"With everything and the expertise that <oneaway> has provided, we're absolutely set up for success."

Joel Foster

Senior Technical Product Manager

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"<oneaway> helped us scale our outbound motion from 0 to generating over 100 qualified opportunities."

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"Xavier and Balsha treat you like friends and family. They really want to make sure things work out, and if they don't, they have no problem just saying, 'No worries, here's the money back.' It's a genuine way of doing business that should be more common."

$40K

deal closed