Prosperly
How Prosperly went from near-shutdown to 9 new customers in 1 month
9
new customers in 1 month
208
opportunities in 3 months
4.4x
better conversion than the market
"You Helped Us Book 20 Demos And Added 9 Customers"
Adam White
Co-Founder, Prosperly
Prosperly is a service helping small businesses collect Google reviews through a systematized approach.
Visit websiteSaaS
Prosperly partnered with <oneaway> to fill their sales calendar. We handled everything — finding the right prospects, writing the messages, and booking meetings that led to real conversations.
No success with Facebook ads, Google ads, SEO, or cold calling - nearly shut down the business due to lack of viable customer acquisition channels.
20 demos in first month with 9 becoming customers (45% close rate), achieving profitable lead generation with 1 lead per 80 contacts versus industry average of 1:300-350.
The Challenge
Prosperly had tried Facebook ads, Google ads, SEO, and even cold calling. None of it worked. They were running out of options and facing a real possibility: shutting the business down entirely.
"If we don't figure out something else that works, then we're just going to have to shut the business down essentially because we weren't getting the results we wanted."
Adam White
Co-Founder, Prosperly
Key Challenges:
- Failed attempts with Facebook and Google advertising
- Unsuccessful SEO initiatives
- Unprofitable in-house cold calling efforts
- No experience with email outreach
- Facing potential business shutdown
The Solution
<oneaway> built a system that made every email feel personal at scale — using Clay's data capabilities with AI-enhanced personalization to start real conversations with small business owners.
Strategic Lead Sourcing
Targeted ideal prospects who matched Prosperly's exact customer profile
Hyper-Personalized Sequences
Every email felt personal — prospects thought it was hand-written
Conversation Starters
System designed to initiate engagement so founders could join warm conversations
Continuous Optimization
Response patterns analyzed and campaigns refined for better results
"The way that you scrape the leads and find the leads — it's just a genius way to do it to where every email seems super personal."
Adam White
Co-Founder, Prosperly
The Results
Prosperly went from considering shutdown to having a highly profitable acquisition channel. The first full month changed everything.
9
new customers in 1 month
208
opportunities in 3 months
4.4x
better conversion than the market
Impact Highlights:
- 20 demos in the first full month
- 9 new customers from those demos (45% close rate)
- 1 lead per 80 contacts — 4x better than industry average of 1:300-350
- Business went from near-shutdown to 'extremely profitable'
"You Helped Us Book 20 Demos And Added 9 Customers"
Adam White
Co-Founder, Prosperly
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"<oneaway> helped us scale our outbound motion from 0 to generating over 100 qualified opportunities."
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Besolo
"The Customers We've Landed With You Are Critical For Our Business"
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3.7%
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