Prosperly
How Prosperly went from nearly shutting down to 9 new customers in their first month of outbound
20
demos in the first full month
9
new customers from those demos
1 in 80
contacts became an opportunity
"The first full month that we worked with you guys, all of a sudden everything changed. We're getting interested lead after interested lead."
Adam White
Co-Founder, Prosperly
Prosperly (formerly Revive Ratings) helps small businesses collect Google reviews with a systematized approach.
Visit websiteGoogle review management for small businesses
Prosperly helps small businesses collect Google reviews. Before working with OneAway, none of their growth channels were profitable, and the founders were close to shutting the business down. In the first full month of cold email with us, that changed.
Facebook ads, Google ads, SEO, an in-house cold calling team and a first try at cold email had all failed to turn a profit. The founders were close to shutting the business down.
20 demos and 9 new customers in the first full month, a channel that's extremely profitable against customer lifetime value, and a system they're now scaling up.
The Challenge
Prosperly had tried Facebook ads, Google ads, SEO and even their own call center for cold calling, and couldn't make any of them financially viable. Neither founder had done cold email before, and their first attempt produced no results.
"If we don't figure out something else that works, then we're just going to have to shut the business down."
Adam White
Co-Founder, Prosperly
Key Challenges:
- Facebook ads, Google ads and SEO weren't profitable
- An in-house cold calling team couldn't be made financially viable
- A first attempt at cold email produced no results
- Close to shutting the business down
The Solution
We built and ran Prosperly's cold email system: lead sourcing and research that made every email feel personal, and sequences that handed interested prospects to the founders to book demos.
Lead sourcing and research
Found and researched leads so every email read as personal
Cold email sequences
Built and ran the sequences that started the conversations
Messaging that hits the pain point
Found the pain point that gets small businesses to engage
Hand-off to the founders
Once prospects showed interest, Prosperly stepped in to book demos and close
"The way that you scrape the leads and find the leads, it's just a genius way to do it, to where every email seems super personal."
Adam White
Co-Founder, Prosperly
The Results
In the first full month, Prosperly booked 20 demos and 9 became customers. In the last month before the video was recorded, 85 opportunities came from 6,841 people contacted: about 1 in every 80, against an industry average of roughly 1 in 300–350. With a channel that's profitable against their customer lifetime value, Prosperly is now scaling it up.
20
demos in the first full month
9
new customers from those demos
1 in 80
contacts became an opportunity
Impact Highlights:
- 20 demos booked in the first full month
- 9 new customers from those 20 demos
- 85 opportunities from 6,841 people contacted: about 1 in 80
- Profitable against customer lifetime value, now scaling up
"This is extremely profitable for us, knowing what our customer lifetime value is versus the cost of using your service. It's just working very well."
Adam White
Co-Founder, Prosperly
Explore more customers
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Fullenrich
"OneAway helped us scale our outbound motion from 0 to generating over 100 qualified opportunities."
$2M
raised in funding
Besolo
"The Customers We've Landed With You Are Critical For Our Business"
2.3%
Reply Rate
Junction
"OneAway was definitely a big impact early on to get some key clients that we had, that were, in our minds, enterprise customers for us."
$20M
ARR, up from ~$3M
Kea
"It's quite remarkable what they've been able to achieve for us. Everything ranging from the copy of these outreaches to setting up our email infrastructure."
5%
reply rate
Stack Integrated
"If You Guys Can't Figure It Out, No One Can"
3.7%
Reply Rate
Creme Digital
"Xavier and Balsha treat you like friends and family. They really want to make sure things work out. It's a genuine way of doing business that should be more common."
$40K USD
deal closed
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