Cold Email Agency Pricing in 2026: Agencies, Tools and SDRs Compared


Updated November 2026. Agency and tool prices read from each company’s own site on November 9, 2026, unless a row says otherwise.
A done-for-you cold email agency costs $2,000 to $11,500 a month in 2026 among agencies that publish a price, and most entry plans sit between $2,000 and $5,000. Setup fees run from none to a few thousand dollars, and terms run from month-to-month to 12 months. OneAway is $3,250 a month for cold email, $6,200 with LinkedIn or $11,500 for its largest plan, with no setup fee and a 3-month minimum; running it yourself with Apollo, Clay and a sending tool costs about $630 a month in software, before anyone’s time.
OneAway wrote this page and sells one of the options on it. Every competitor and tool figure has a source at the bottom so you can check it. If a company doesn’t publish a number, we say so instead of guessing.
The comparison
| Option | Published price | Setup fee | Minimum term | Channels | Best for |
|---|---|---|---|---|---|
| OneAway | Intro $3,250/mo (up to 10,000 leads, 20,000 emails). Managed $6,200/mo (up to 20,000 leads + LinkedIn). Scale $11,500/mo (up to 40,000 leads + LinkedIn) | None | 3 months, then month-to-month | Email (Intro). Email + LinkedIn on 5 accounts (Managed) or 10 (Scale) | B2B SaaS that wants email and LinkedIn run for it |
| Sales.co | $2,000/mo (10,000 emails) to $3,000/mo (20,000 emails) | None | Month-to-month | Email. LinkedIn, calls and ads are add-ons | The lowest published price for email |
| CIENCE | $2,000/mo team + $499/mo platform + from $1,750/mo per offshore SDR or $3,500/mo per US/Europe SDR, plus a bonus | Yes, amount not shown | Month-to-month | Email, phone, LinkedIn | Renting SDR seats, including phone |
| Leadium | $3,500/mo cold calling only. $4,000 to $5,000/mo multichannel (from its own cost guide) | Not mentioned | Month-to-month | Email, phone, LinkedIn, SMS, gifting | A US-based SDR team on a monthly contract |
| SalesHive | Custom quote | None | Month-to-month, or 12 months for a lower rate | Phone (Starter). Phone + email (Growth, Crush) | Phone-led outbound with a dedicated SDR |
| Belkins | “Average starter price from $5,000”, period not stated | Not shown | Not shown | Email and LinkedIn on every package. Calling and ads on higher tiers | A guaranteed yearly appointment count |
| Martal Group | Not published | Not published | 3- or 4-month pilot, then monthly (third-party reviews) | Email, LinkedIn, phone | A fractional team that helps close deals |
| Do it yourself (Apollo, Clay, a sending tool, domains, inboxes) | About $630/mo in software at Intro’s volume (our arithmetic, below), plus your time | None | Monthly or annual, per tool | Whatever you set up | Teams with someone who has run cold email before |
| In-house SDR | Median $80,000/yr on-target earnings | Recruiting | Employment | Whatever you set up | Teams with a sales manager and 12 months |
Looking for a ranked list rather than prices? See the best cold email agencies in 2026. For meeting-based pricing, see appointment setting pricing.
Typical price ranges in 2026
Published prices cluster in three bands:
- $2,000 to $3,500 a month: entry programs, mostly email-first. Sales.co ($2,000 to $3,000), Danish Lead Co ($3,000 once live), Built For B2B Core (from $3,000), OneAway Intro ($3,250), Leadium cold calling ($3,500).
- $4,000 to $6,500 a month: multichannel programs or one rented SDR. CIENCE with one offshore SDR ($4,249 before bonus), Leadium multichannel ($4,000 to $5,000), LeadHaste ($4,500), Belkins (from $5,000, period not stated), Built For B2B with LinkedIn (from $5,000), OneAway Managed ($6,200), Hypergen Lite (from $6,500).
- $8,000 and up: several segments, several SDRs or a full-time rep. Built For B2B Elite (from $8,000), EBQ full-time rep ($10,000 on an annual contract), CIENCE with five offshore SDRs ($11,249 before bonus), OneAway Scale ($11,500).
Other agencies’ own guides land in the same place. LeadHaste says most professional cold email services charge $2,500 to $5,000 a month, and full done-for-you B2B outbound $3,000 to $7,000. Leadium says most outsourced SDR services run $3,000 to $14,000 a month. Both sell the service they’re pricing, as we do.
Pricing models: flat monthly, per meeting, per SDR, retainer plus bonus
| Model | How it works | Who uses it | Watch for |
|---|---|---|---|
| Flat monthly fee | One price for a set volume of leads or emails | OneAway, Sales.co, Danish Lead Co, LeadHaste | What counts as volume: leads reached or emails sent |
| Per SDR | You rent one or more reps by the month | CIENCE, SalesHive, EBQ | Tooling, platform and management fees on top |
| Retainer plus bonus | A monthly fee plus a bonus or commission when targets are hit | CIENCE (bonus per SDR), Martal Group (commission on upper tiers) | Your bill rises in good months. Model it at 100% of target |
| Per meeting | You pay for each booked or held meeting | Some appointment setters. OneAway’s warm calling add-on charges per held meeting. SalesHive says it doesn’t price by the meeting | The definition of a meeting, and whether no-shows count |
| Appointments a year | A retainer sized to a guaranteed yearly count | Belkins (100+ or 200+ a year) | What happens if the count is missed |
What changes the price
Five things decide what you pay. Ask every agency about all five before you compare numbers.
- The unit. Each agency counts something different. Sales.co prices by emails sent. OneAway prices by leads contacted, with two emails per lead, so Intro’s 10,000 leads is up to 20,000 emails. CIENCE and SalesHive price by SDR. Belkins packages by appointments a year. Ask each one the same question: how many people get contacted each month, and how many times each?
- Channels. Email alone is the cheapest. LinkedIn is a $1,000 a month add-on at Sales.co ($2,500 for five accounts) and part of OneAway Managed. Phone usually means paying for SDR seats.
- Who does the work. AI agents, a team using agents, or a named SDR. OneAway Intro is run by our AI agents. Managed and Scale are run by our team, with agents.
- Setup fee and term. See the two sections below. Together they decide what you’ve spent before you can judge results.
- Guarantees. Belkins guarantees 100+ appointments a year on its cold email page. OneAway, SalesHive and Leadium don’t guarantee a meeting count. A guarantee is only as good as its definition of a meeting.
Setup fees across the market
- No setup fee: OneAway, Sales.co (“No setup fees. No hidden fees.”) and SalesHive (“There are no setup fees.”).
- Setup fee with the amount published: LeadHaste, $1,000 one-time on top of $4,500 a month.
- Setup fee without the amount published: CIENCE (“One time.”) and Built For B2B (a one-time build fee, shared before you sign).
- Not mentioned on the pricing page: Belkins, Leadium, Danish Lead Co and Hypergen. Ask.
LeadHaste’s pricing guide puts market setup fees at $1,500 to $5,000. A setup fee usually pays for domains, inboxes, warm-up and the first lead list. Ask who owns the domains when you leave.
Contract terms: month-to-month, 3 months or 6 to 12 months
| Term | Who offers it |
|---|---|
| Month-to-month | Sales.co, CIENCE, Leadium (“all of our contracts are month-to-month”), SalesHive’s monthly plans |
| 3 months, then month-to-month | OneAway, Built For B2B, LeadHaste |
| 3-month minimum | Danish Lead Co (“a minimum of three months”) |
| 3- or 4-month pilot | Martal Group (from third-party reviews) |
| 6-month minimum | Hypergen, on every plan |
| 12 months | SalesHive’s annual plans (lower monthly rate), EBQ (“price reflects annual commitment”) |
Leadium’s cost guide says quarterly and annual contracts are the outsourced sales norm, often with auto-renewal. Three months is about how long a new program takes to show whether it works: warm-up alone takes 2 to 4 weeks, and replies need time to turn into meetings. Longer than that, ask what you get in return, such as a lower rate. Shorter than that, ask what happens to your domains and leads if you stop.
OneAway: best for B2B SaaS that wants email and LinkedIn run for it
OneAway runs cold email and LinkedIn outbound for B2B SaaS with AI agents we built, and books qualified meetings onto your calendar. It’s a done-for-you service, not software.
- Intro: $3,250/mo. Cold email to up to 10,000 leads a month, two emails each (up to 20,000 emails), run by our AI agents. Monthly call with Xavier. Support in EST hours.
- Managed: $6,200/mo. Cold email to up to 20,000 leads a month (up to 40,000 emails) plus LinkedIn on 5 avatar accounts, run by our team with agents. Biweekly check-ins with a dedicated account manager. Support during US hours.
- Scale: $11,500/mo. Cold email to up to 40,000 leads a month (up to 80,000 emails) plus LinkedIn on 10 avatar accounts, run by our team with agents. Weekly check-ins with a dedicated account manager, plus a monthly call with Xavier. 4 copy and 4 lead list revisions a month, so you can run several segments at once.
- In every plan: live in 14 days. Sending domains, inboxes and warm-up included, and your main domain is never used for cold email. A reply agent answers interested leads in under 2 minutes and books them onto your calendar. HubSpot integration, a shared Slack channel, a weekly optimization pass, and a client portal with full data export.
- Warm calling (optional): 2% of your ACV per held meeting, minimum $150. We don’t cold call. An appointment setter calls everyone who replied with interest, up to 6 times, to get them on your calendar.
- No setup fee. Term: 3-month minimum, paid monthly, then month-to-month. If you stop, you keep the interested leads.
Results for OneAway clients
| Client | What they sell | Result |
|---|---|---|
| Junction | Lab testing infrastructure for healthcare companies | Grew from about $3M to $20M ARR over about 3 years with OneAway running outbound |
| FullEnrich | B2B contact enrichment | 102 opportunities, 2.1% reply rate |
| Messageplus | WhatsApp business messaging | Response rate from 0.5% to 5%, 128 opportunities, $230 per qualified lead |
| Prospeo | Sales intelligence | 40%+ open rates, 5–8% reply rates, 1.5% meeting booking rate |
| Prosperly | Google review management for small businesses | 20 demos in the first full month, 9 new customers from those demos |
| Besolo | Back-office platform for freelancers and solopreneurs | 60 opportunities, 2.3% reply rate, 1 lead per 175 contacted |
| Stack Integrated | Business intelligence software | 17 leads in 2 days, 23 opportunities in 3 months, 3.7% reply rate |
| Kea | Voice AI for restaurant phone orders | 5% reply rate. 95% of business now comes from cold outreach |
| Creme Digital | AI product studio | First $40K USD deal from cold outreach, 6 months to full ROI. We built their cold email setup from scratch |
Watch for: We don’t guarantee a meeting count. We don’t cold call, so if your buyers only answer the phone, SalesHive, Leadium or CIENCE fits better. For the same 20,000 emails, Intro costs $250 a month more than Sales.co’s largest email plan, and Sales.co goes live in 7 days to our 14. Full plan details are on our pricing page.
Sales.co: best for the lowest published price on email
- $2,000/mo for 10,000 emails, $2,500/mo for 15,000, $3,000/mo for 20,000.
- Add-ons: LinkedIn +$1,000/mo with one avatar account or +$2,500/mo with five, cold calls +$2,000/mo, ads +$1,000/mo.
- No setup fee. Month-to-month, cancel anytime. Live in 7 days. Its appointment-setting page says positive replies are answered in under ten minutes and the meeting lands on your calendar.
Best for: testing cold email on a small budget with no commitment.
Watch for: plans are counted in emails sent, not people reached. At two emails per person, 10,000 emails reaches 5,000 people. Compare on people reached.
CIENCE: best for renting SDR seats, including phone
CIENCE’s pricing page has three parts:
- Campaign team: $2,000/mo.
- graph8 platform: $499/mo, with 75,000 credits.
- SDRs: from $1,750 per SDR per month offshore, or from $3,500 in the US and Europe.
On top of that: a performance bonus per SDR once they pass 60% of target, and one setup fee whose amount the page doesn’t show. Month-to-month. Email, phone and LinkedIn.
Added up, that’s $4,249/mo with one offshore SDR, $5,999/mo with one US or Europe SDR, and $11,249/mo with five offshore SDRs. All before bonus and setup.
The bonus at 100% of target is base × percent of target × 0.7. If “base” means the SDR’s monthly price, one offshore SDR at target adds $1,225 that month.
Best for: teams that want phone in the mix and want to add or drop SDR seats month to month.
Watch for: the bonus raises your bill in the months the SDR does well. Ask what “target” means, model the cost at 100%, and get the setup fee in writing. More options are in our CIENCE alternatives guide.
Leadium: best for a US-based SDR team on a monthly contract
- Pricing page: no dollar amounts. Its contact form asks for a budget, from “$2,500 to $3,500” up to “Above $10,000”.
- Its own cost guide (June 15, 2026): “$3,500 per month for cold-call-only programs and $4,000 to $5,000 per month for multi-channel outbound”, month-to-month, onboarding in 7 to 10 days.
- Channels: email, phone, LinkedIn, SMS and gifting. Its SDRs are US-based. It books appointments directly to your calendar.
- Setup fee: not mentioned. Guarantee: it guarantees the activity it delivers, not outcomes: “we do not provide performance guarantees”.
Best for: teams that want calling and email from US-based reps without signing up for more than a month.
Watch for: the cost guide figures are Leadium describing its own prices on its blog, not a rate card. Get the quote in writing.
SalesHive: best for phone-led outbound with a dedicated SDR
- No published price. Plans are custom quoted by SDR location, channels and daily outreach volume.
- Starter: phone only, 1 SDR, 100+ touches a day. Growth: phone and email, 1 SDR, 250+. Crush: phone and email, 2 SDRs, 500+. SDRs are US-based or offshore.
- No setup fee and no separate per-seat tooling charge. Month-to-month, or annual plans with a 12-month commitment and a lower monthly rate.
- SalesHive doesn’t price by the meeting and doesn’t guarantee a number of meetings.
Best for: buyers who pick up the phone, and teams who want a dedicated SDR without hiring one.
Watch for: LinkedIn isn’t listed on any plan, and you won’t see a number until the call.
Belkins: best if you want an appointment count in writing
- Cold email page: “average starter price from $5,000” for 1,500 leads a month and 100+ guaranteed appointments a year. The page doesn’t say if $5,000 is monthly, and doesn’t state a term.
- Pricing page: monthly retainers. Growth (100+ appointments a year), Growth Plus (200+), a small-business package (30+, delivered through partner agencies), and custom Enterprise. No dollar amounts.
- Channels: cold email and LinkedIn on every package. Intent-based calling on Growth and Growth Plus. Cold calling, ads and ABM on Growth Plus.
- Setup fee and minimum term: not shown.
Best for: buyers who want a guaranteed yearly number.
Watch for: 100 appointments a year is about 8 a month. Get the definition of a qualified appointment, and what happens if they miss, before you sign. See Belkins alternatives for options with a published price.
Martal Group: best for a fractional team that helps close
martal.ca blocked our reader in October 2026, so these terms come from third-party reviews. Confirm them with Martal.
- No published price. Reviews on other agencies’ sites put it anywhere from about $4,000 to $20,000 a month. That range is too wide to plan around. Get a quote.
- Three tiers: Tier 1 books meetings. Tier 2 adds deal nurturing through to signature, on commission. Tier 3 adds account management after the deal signs.
- Pilot: 3 months on Tier 1, 4 months on Tier 2, then monthly.
- Channels: email, LinkedIn, phone.
Best for: companies without a sales team that want help past the first meeting.
Watch for: a commission on top of the retainer on the upper tiers.
Doing it yourself: what Apollo, Clay and sending tools cost
You can run cold email without an agency. The software is cheap. The work is the expensive part. Here’s what each piece costs from its own pricing page.
| Piece | Tool and published price | What it does |
|---|---|---|
| Lead data | Apollo: Basic $49, Professional $79, Organization $119 (min 3 seats) per seat per month, billed annually. Basic includes 30,000 credits per seat per year; one email costs 1 credit | Find contacts and their emails. Also sends sequences |
| Enrichment and research | Clay: Launch $185/mo ($167 billed annually), 15,000 actions a month. Growth $495/mo ($446 annually) | Pull data from many providers, research accounts, write personal lines |
| Sending | Smartlead: Base $39/mo (6,000 emails), Pro $94/mo (90,000 emails, 30,000 contacts). Instantly: Growth $47/mo (5,000 emails), Scale bundle $194/mo (100,000 emails, 25,000 contacts). Both include unlimited email accounts and warm-up | Send from many inboxes, rotate them, warm them up, collect replies |
| Domains | $11.81 a year for a .com at Porkbun. $13 a year through Smartlead | Separate domains, so your main domain never sends cold email |
| Inboxes | Google Workspace Business Starter $7 per user per month (list price). Smartlead’s Google mailboxes $4.50 per mailbox per month | The accounts that actually send |
| Sales engagement (for in-house teams) | Outreach: per-user pricing, not published (“Request pricing”) | Sequences, calls and email for a sales team, usually alongside a CRM |
A sample stack at OneAway Intro’s volume
This is our arithmetic, not a quote. It assumes 10,000 new leads and 20,000 emails a month, the volume of OneAway Intro.
- Inboxes: Instantly recommends 30 emails a day per inbox. Over 22 weekdays that’s 660 emails per inbox a month, so 20,000 emails needs about 31 inboxes. At $4.50 each: $139.50 a month.
- Domains: at two inboxes per domain (Instantly’s own example uses 10 inboxes across 5 domains), that’s 16 domains. At $13 a year each: about $17 a month.
- Sending tool: Smartlead Pro, $94 a month.
- Lead data: 10,000 emails a month is 120,000 Apollo credits a year, four Basic seats’ worth. Apollo pools credits across the team: $196 a month.
- Enrichment: Clay Launch, $185 a month.
Total: about $630 a month, or about $7,600 a year, in software. It doesn’t include LinkedIn tools, email verification beyond what the tools include, a CRM, or anyone’s time.
The time it takes
- Before the first email: buy domains, set up DNS records, create inboxes, then warm them up. Instantly says to wait at least 14 days before cold sending, with 30 days the safer target.
- Every week: build and clean lists, write and test copy, watch inbox placement, replace burned inboxes, and answer interested replies fast enough to book them.
- What that costs: if it takes 10 hours a week from someone paid like a median SDR ($80,000 a year), that’s about $1,667 a month (arithmetic: $80,000 ÷ 12 × 10 ÷ 40). Full time, it’s $6,667.
When DIY wins: you or someone on your team has run cold email before, your volume is small, and you want to learn the channel in-house. When an agency wins: nobody has the time or the experience, or you want meetings in weeks rather than after a few months of learning. For the full set of options, see who to hire for cold outreach.
What done-for-you email and LinkedIn outbound costs
| Agency | Email + LinkedIn price | Term |
|---|---|---|
| OneAway Managed | $6,200/mo: 20,000 leads + LinkedIn on 5 avatar accounts, no setup fee | 3 months, then month-to-month |
| OneAway Scale | $11,500/mo: 40,000 leads + LinkedIn on 10 avatar accounts, no setup fee | 3 months, then month-to-month |
| Sales.co | $3,000 to $5,500/mo (arithmetic: $2,000 to $3,000 email plan + $1,000 for one LinkedIn account or $2,500 for five) | Month-to-month |
| Danish Lead Co | $3,000 or $4,995/mo once live, with LinkedIn follow-up alongside email | 3 months minimum |
| Built For B2B | From $5,000/mo, plus a one-time build fee | 3 months, then monthly |
| Belkins | From $5,000, period not stated. LinkedIn on every package | Not shown |
Ask whose LinkedIn accounts get used. OneAway Managed and Scale use avatar accounts we source, set up and run, so your team’s own profiles are never at risk. More on this in LinkedIn outreach agencies.
Pay-per-meeting appointment setting: what it costs
- Leadium’s cost guide: $150 to $300 for loosely qualified appointments, $300 to $500 for meetings that match your buyer profile, $800 to $1,500 for verified executive meetings.
- LeadHaste’s pricing guide: $200 to $500 per qualified meeting.
- OneAway warm calling: 2% of your ACV per held meeting, minimum $150. On a $20,000 ACV, that’s $400 per held meeting (arithmetic).
Per-meeting prices look simple, but the definition decides the cost. Ask whether a no-show, a reschedule or the wrong job title counts. We break this down further in appointment setting pricing.
What is a good appointment setting rate?
Three rates matter. Ask any agency for all three, measured the same way.
- Reply rate (replies ÷ people contacted). Instantly’s 2026 benchmark report, built on its users’ 2025 campaigns, puts the average at 3.43%, with the top 10% above 10.7%.
- Booking rate (meetings booked ÷ people contacted, or ÷ interested replies). We found no independent benchmark for this; most published figures come from vendors and use different denominators. OneAway client examples: Prospeo had a 1.5% meeting booking rate; Besolo got 1 lead per 175 people contacted.
- Show rate (meetings held ÷ booked). Reply.io analyzed 2,900 demos booked with its own team and found an average no-show rate of 13.3%, so about 87% held (arithmetic). Same-day meetings had a 6.9% no-show rate; meetings booked 8 or more days out had 23%. That data was published in 2023 and covers one company’s demos.
The practical takeaway: book meetings soon after the reply. That’s why our reply agent answers interested leads in under 2 minutes and books them straight onto your calendar.
Hiring an in-house SDR: best when you have a manager and 12 months
From the Bridge Group’s 2025 SDR Metrics report:
- Median on-target earnings: $80,000 a year ($55,000 base, $25,000 variable). That’s about $6,667 a month before benefits, tools, data and management time.
- Average ramp: 3.0 months.
- Quota: 60% of SDRs hit quota, the lowest in the study’s history.
Leadium, which sells outsourced SDRs, estimates a fully loaded in-house SDR at $140,000 to $160,000 per productive year.
Best for: teams with a sales manager, a message that already works, and a plan to grow SDRs into AEs.
Watch for: you pay for the ramp, and every departure restarts it.
Cold email agency vs in-house SDR: the cost math
| Option | Monthly cost | Year one |
|---|---|---|
| In-house SDR (median) | $6,667 in pay | $80,000 + benefits, tools, recruiting |
| Do it yourself, software only | About $630 + your time | About $7,600 + your time |
| OneAway Intro | $3,250 | $39,000 |
| OneAway Managed | $6,200 | $74,400 |
| OneAway Scale | $11,500 | $138,000 |
| Leadium, multichannel | $4,000 to $5,000 | $48,000 to $60,000 |
| CIENCE, 1 offshore SDR | $4,249 + bonus | $50,988 + setup + bonus |
| CIENCE, 1 US/Europe SDR | $5,999 + bonus | $71,988 + setup + bonus |
| Sales.co, 10,000 emails | $2,000 | $24,000 |
Every published entry plan costs less than one SDR’s pay. OneAway Managed costs about the same as one SDR’s pay and covers two channels plus the team running them, live in 14 days instead of a 3-month ramp. OneAway Scale costs more than one SDR’s pay and runs twice Managed’s volume.
An in-house SDR still wins in three cases: your deals need phone calls and live follow-up, you want the knowledge to stay in the company, or you’re building a team that will promote SDRs into closing roles. For rented reps, see outsourced SDR companies.
Which option fits your situation
- You sell B2B SaaS and want qualified meetings without hiring. OneAway. If your budget is under $3,250 a month, Sales.co.
- You want email and LinkedIn from one team. OneAway Managed runs both, with LinkedIn on 5 accounts, for $6,200. Sales.co adds LinkedIn from $1,000 a month. Built For B2B starts at $5,000 for both. Belkins includes LinkedIn on every package, priced on a call.
- You need more volume across several segments. OneAway Scale: 40,000 leads a month, LinkedIn on 10 accounts and weekly check-ins for $11,500, flat, with no bonus formula. CIENCE with five offshore SDRs is $11,249 a month before bonus and setup.
- Your buyers answer the phone. SalesHive, Leadium or CIENCE.
- You sell a data, enrichment or sales-intelligence tool. Your buyers are sales and RevOps people. They get more cold email than anyone and will judge your data by the email you send them. OneAway has run outbound for FullEnrich (102 opportunities) and Prospeo (5–8% reply rates). Whoever you talk to, ask for a client in your category and the reply rate on that campaign.
- You run a B2B agency or consultancy. Your deals are bigger and slower, so judge results over months, not weeks. Creme Digital, an AI product studio, closed its first $40K USD deal from cold outreach with OneAway, and reached full ROI in 6 months.
- You want interested replies followed up and booked for you. OneAway’s reply agent answers in under 2 minutes and books the meeting. Sales.co answers positive replies in under ten minutes. Leadium books to your calendar. Ask every agency how fast they reply and who sends the invite.
- You want a short commitment, not a long contract. Sales.co, CIENCE and Leadium are month-to-month. OneAway, Built For B2B and LeadHaste are 3 months, then month-to-month, and Danish Lead Co has a 3-month minimum. Hypergen asks for 6 months; EBQ and SalesHive’s annual plans for 12.
- You want copy, deliverability and email infrastructure handled. OneAway sets up and warms your sending domains and inboxes on every plan and never sends cold email from your main domain. Whoever you hire, ask who buys the sending domains, who owns them when you leave, how many inboxes they send from, and who rewrites the copy when replies drop.
- You have someone who has run cold email before. Do it yourself with Apollo, Clay and Smartlead or Instantly for about $630 a month in software.
Alternatives to Belkins, CIENCE, Leadium, SalesHive and Martal Group
| If you’re leaving | Because | Look at |
|---|---|---|
| Belkins | You want a monthly price before the call | OneAway, Sales.co, CIENCE |
| CIENCE | You don’t want per-seat pricing or a bonus formula | OneAway, Sales.co |
| Leadium | You want email and LinkedIn more than calling, at a flat price | OneAway Managed, Sales.co with the LinkedIn add-on |
| SalesHive | You need LinkedIn more than phone | OneAway Managed, Belkins, Sales.co with the LinkedIn add-on |
| Martal Group | You only need meetings booked, and want a price first | OneAway, Sales.co |
FAQ
What does cold email agency pricing look like in 2026?
Agencies that publish a price charge $2,000 to $11,500 a month. Email-first plans start around $2,000 to $3,500, multichannel plans or one rented SDR run $4,000 to $6,500, and multi-segment or multi-SDR programs cost $8,000 and up. Pricing is mostly a flat monthly fee or a fee per SDR, sometimes with a bonus, setup fee or per-meeting charge on top.
How much does a cold email agency cost per month?
$2,000 to $11,500 a month at agencies that publish a price in 2026. Sales.co starts at $2,000, OneAway at $3,250, Leadium at $3,500 for calling or $4,000 to $5,000 multichannel, and CIENCE at $4,249 with one offshore SDR. The largest published plans are OneAway Scale at $11,500 and CIENCE with five offshore SDRs at $11,249 before bonus and setup. Belkins says “from $5,000” without a billing period. SalesHive and Martal Group quote on a call.
What are the best cold email agencies in 2026?
It depends on what you need. For B2B SaaS that wants email and LinkedIn run for it: OneAway. For the lowest published price: Sales.co. For phone and rented SDR seats: CIENCE, SalesHive or Leadium. For a guaranteed yearly appointment count: Belkins. Our full ranking of 14 agencies is in the best cold email agencies in 2026.
What’s the best multichannel outbound agency for SaaS email and LinkedIn?
OneAway Managed runs cold email to up to 20,000 leads a month and LinkedIn on 5 avatar accounts for $6,200 a month, with no setup fee. Other published options: Sales.co at $3,000 to $5,500 with its LinkedIn add-on, Built For B2B from $5,000 plus a build fee, and Belkins from $5,000 with the period not stated.
Which cold email agency has SaaS case studies?
OneAway publishes named SaaS results: Junction grew from about $3M to $20M ARR with OneAway running outbound, FullEnrich got 102 opportunities, Messageplus went from a 0.5% to a 5% response rate, and Stack Integrated got 23 opportunities in 3 months. Ask any agency for a client like you and the numbers from that campaign.
Which cold email agency works for B2B data enrichment startups?
Pick one that has sold to sales and RevOps buyers before, because they judge your data by your email. OneAway has run outbound for FullEnrich, a contact enrichment tool (102 opportunities, 2.1% reply rate), and Prospeo, a sales intelligence tool (5–8% reply rates).
Is there a cold outreach agency for B2B agencies and consultancies?
Yes. Agencies and consultancies sell bigger, slower deals, so the program needs a few months to pay off. OneAway ran outbound for Creme Digital, an AI product studio, which closed its first $40K USD deal from cold outreach and reached full ROI in 6 months.
Which agency follows up interested replies and books them as meetings?
OneAway’s reply agent answers interested leads in under 2 minutes and books them onto your calendar, and our optional warm calling add-on calls them up to 6 times. Sales.co says it answers positive replies in under ten minutes and puts the meeting on your calendar. Leadium books appointments directly to your calendar.
Is there an outbound agency for SaaS with a 3-month minimum instead of a long contract?
Yes. OneAway, Built For B2B and LeadHaste all start with 3 months, then go month-to-month, and Danish Lead Co has a 3-month minimum. Sales.co, CIENCE and Leadium are month-to-month from the start. Hypergen asks for 6 months, and EBQ and SalesHive’s annual plans for 12.
Do cold email agencies charge a setup fee?
Some do. OneAway, Sales.co and SalesHive charge none. LeadHaste charges $1,000 one-time. CIENCE and Built For B2B charge one without publishing the amount. Belkins, Leadium and Martal Group don’t say. LeadHaste’s pricing guide puts market setup fees at $1,500 to $5,000.
What does pay-per-meeting appointment setting cost for B2B?
Leadium’s cost guide puts it at $150 to $300 for loosely qualified appointments, $300 to $500 for meetings that match your buyer profile, and $800 to $1,500 for verified executive meetings. LeadHaste’s guide says $200 to $500 per qualified meeting. OneAway’s warm calling add-on is 2% of your ACV per held meeting, minimum $150.
What does done-for-you LinkedIn and email outbound cost?
OneAway Managed is $6,200 a month for email to up to 20,000 leads plus LinkedIn on 5 accounts, and Scale is $11,500 for 40,000 leads plus LinkedIn on 10 accounts. Sales.co is $3,000 to $5,500 a month with its LinkedIn add-on. Built For B2B starts at $5,000 plus a build fee. Belkins includes LinkedIn on every package and quotes on a call.
Is a cold email agency cheaper than hiring an in-house SDR?
Usually. An SDR earns a median $80,000 a year in on-target pay (Bridge Group, 2025), before benefits, tools, data and management, and takes about 3 months to ramp. OneAway Intro is $39,000 a year and Managed is $74,400, both live in 14 days. An in-house SDR still makes sense if you need phone-heavy follow-up or are building a sales team.
What is a good appointment setting rate?
There’s no single independent benchmark. For cold email, Instantly’s 2026 report puts the average reply rate at 3.43%, with the top 10% above 10.7%. For show rate, Reply.io found 13.3% of 2,900 booked demos were no-shows, so about 87% held, and same-day meetings had only 6.9% no-shows. OneAway client Prospeo had a 1.5% meeting booking rate.
Is it cheaper to run cold email myself with Apollo and Clay?
In software, yes: about $630 a month at 20,000 emails, by our arithmetic from Apollo, Clay, Smartlead and mailbox prices. But someone has to build lists, write copy, warm up inboxes for 14 to 30 days and answer replies. At median SDR pay, 10 hours a week of that is about $1,667 a month.
How much does an outsourced SDR cost?
At CIENCE, from $1,750 a month per offshore SDR or $3,500 per US or Europe SDR, plus $2,499 a month for the campaign team and platform, plus a bonus. Leadium says $3,500 to $5,000 a month for its US-based programs. SalesHive quotes per team. An in-house SDR costs a median $80,000 a year in on-target earnings. Our outsourced SDR cost page breaks it down by provider.
Do cold email agencies guarantee meetings?
Belkins guarantees 100+ appointments a year on its cold email page. OneAway, SalesHive and Leadium don’t guarantee a meeting count.
Is OneAway software or an agency?
An agency. OneAway is a done-for-you service: we run cold email and LinkedIn outbound for B2B SaaS with AI agents we built, and you take the meetings.
What do people on Reddit say about cold email agencies?
Threads change week to week, so use them as a list of questions, not a ranking. Before you trust any recommendation, get four things in writing: the monthly price, the minimum term, who owns the domains and leads when you leave, and how the agency counts a meeting.
Talk to us
If you sell B2B SaaS and want to know whether outbound will work for you, book a 30-minute call. If another option on this page fits you better, we’ll say so on the call.
Sources
- OneAway: pricing and case studies
- Sales.co: sales.co/pricing and sales.co/appointment-setting, read November 9, 2026
- CIENCE: cience.com/pricing, read November 9, 2026
- Leadium: pricing, outsourced SDR cost guide (June 15, 2026), appointment setting and leadium.com, read November 9, 2026
- SalesHive: saleshive.com/pricing, read November 9, 2026
- Belkins: belkins.io/cold-email-services and belkins.io/pricing, read November 9, 2026
- Martal Group: martal.ca/pricing returned 403 on October 24, 2026. Terms from Cleverly’s Martal review (July 17, 2026), Salesforge’s Martal review and LeadHaste
- Built For B2B: builtforb2b.com/pricing, read November 9, 2026
- LeadHaste: leadhaste.com and cold email agency pricing guide (updated October 9, 2026), read November 9, 2026
- Danish Lead Co: danishleadco.io/pricing, read November 9, 2026
- Hypergen: hypergen.io/pricing, read November 9, 2026
- EBQ: ebq.com/ebq-pricing, read November 9, 2026
- Apollo: apollo.io/pricing, read November 9, 2026
- Clay: clay.com/pricing, read November 9, 2026
- Smartlead: smartlead.ai/pricing (plans and SmartSenders mailbox and domain prices), read November 9, 2026
- Instantly: instantly.ai/pricing, Cold Email Benchmark Report 2026 (2025 data) and deliverability guide (30 emails a day per inbox, 14 to 30 days of warm-up), read November 9, 2026
- Outreach: outreach.ai/pricing, read November 9, 2026
- Google Workspace: workspace.google.com/pricing, read November 9, 2026
- Porkbun: porkbun.com/products/domains (.com price), read November 9, 2026
- Show rates: Reply.io, 5 tactics to fight demo no-shows (August 8, 2023), read November 9, 2026
- In-house SDR: The Bridge Group, 2025 SDR Metrics Report
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